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eConsultancy

Business consultancy Walker suggests that [by] 2020, customers expect companies to automatically personalize experiences, as well as proactively address their current and future needs – not just predict them.

Deloitte

Creating lasting relationships with customers is based on giving people what they want, knowing them well and gaining their trust. Changing consumer behaviour has potential consequences across the entire supply chain serving the business-to-consumer (B2C) sector. The...