Hi, I’m
Lara Khouri
Why work with me?
Because I care. Because my passion, my ultimate goal, is to improve people’s experiences.
I’ve taken this career detour because my personal passion refused to remain unfulfilled.
I care about people and the quality of life they live. And as our world evolves, the quality of people’s lives is more and more tied to the experiences they have with the companies they work with – whether as a member of staff or a customer.
Everyone deserves
to have the best
experience possible.
So now, I’m taking everything I’ve learned about organizational operations, psychology, strategy, business, marketing, and, most importantly, people, and using it to work with you so that you, your colleagues, and your clients have the best experience possible.
Client Testimonials
Joel Chacha, General Manager
Lara has always had great insight into the strengths and challenges for each of the territories she has been responsible for and understood how to create impact when it was needed. She was able to effectively manage and meet the needs of her different stakeholders and always showed an interest in being fully involved.
Susan Bassett, Founder & Owner
In all the years I have worked with Lara, I have always found her to be ready to find solutions and make sure everyone, colleagues and external stakeholders alike, gets the best out of a collaboration. She asks the right questions and quickly comes to grips with situations to be able to offer realistic, measurable, achievable solutions.
Juliana Janssen
With over five years of working closely with Lara on successful events, it’s clear that she has an eye for detail in curating spectacular brand experiences for the target market in consideration. She leads and promotes a motivated team from start to finish and it is always a pleasure to work with her.
Ross Campbell, FCA
Lara has an extraordinarily clear understanding of her business, both theoretical and practical. She consistently uses her strong understanding of stakeholder expectations and brand knowledge to curate spectacular experiences for her guests. She is talented, intelligent, down-to-earth and has a wonderful sense of humour. She is quick to focus on what truly matters and actively drives work streams for productivity and efficiency. Her passion comes through in all she does.
Reem Garabedian, ACIM
I have nothing but praise for the excellent work Lara did in developing our marketing strategy for international public finance professionals. I was very impressed by how quickly she built her understanding of the public financial management environment, identifying the salient issues and immediately adding value. The success of our strategy was in large measure down to the flair and imagination which Lara brought to it.
Corazon Wandimi, Group Communications Manager
Lara is a great mentor and coach not only because she dedicates her time to help people gain the confidence and skills they need to become a better version of themselves, but also because she isn't afraid to pass on her experience, knowledge, and wisdom to ensure people are successful.
Elizabeth Cook, Managing Director
Lara is a brilliant marketer with an undeniable ability to differentiate brands. She worked with us to not only identify topics of interest for various markets, but also select story angles that would help her company's brand stand out in the market. She is a dedicated partner and is truly a joy to work with!
Lamia Bensari, Global Integrated Campaign Manager
Lara is an incredibly skilled communicator with great foresight; highly empathetic to the environment and marketplace. She quickly grasped the challenges and opportunities and we would work together on the best possible solutions. She is also a great team player and would quickly identify the skill sets of the team and work with them to achieve the goal, being flexible in the process as well as very caring and supportive. Lara quickly won the hearts of all who worked with her in the agency. Her positivity, encouragement, and enthusiasm absolutely shone off her and it really motivated the team to produce the best possible results.
Mark Andrews
Lara strikes the perfect balance between leading a team and empowering her team members to make decisions and handle situations as they come along. Her ability to simplify everything and come up with out of the box solutions is just incredible. Working with Lara was very rewarding and an absolutely great experience.
Ben Everitt
I have known Lara for over 10 years and I have never seen her be anything but positive. She sees the opportunity in every challenge and approaches every situation focused on creating a relevant and valuable experience for everyone involved; always insisting that all stakeholders must benefit and always managing balance being creative with ensuring that results are measurable.
Caroline Kearns
I've worked with Lara on a number of projects - from global strategy development through country-specific planning and prioritization. I've always found her to be incredibly committed, passionate and detail-oriented, whilst staying mission-focused on complex operations. Lara is a natural international team payer, easily building relationships across time-zones and continents. She brings an energy and enthusiasm to a project that means she's a joy to work with.
Beverly Waters
I have seen Lara organise an event which was, essentially, a spaghetti challenge of multiple demands which she managed deftly while juggling a wide range of responsibilities - from budget management to colleague and supplier coordination across borders and time zones to stand design to leading by example. The fact that she has significant experience in the delivery of key events and marketing activities was clear to see.