Customers are becoming more demanding and comparing different companies against each other when they base their decisions on where to purchase based on their experience.
The “Chief Experience Officer,” or CXO, is an increasingly prominent position in businesses today, due to an increasing disconnect customers often feel from the companies that they work with.
According to The Economist Intelligence Unit, 59% of bosses see turnover increase faster when they prioritise investment in the customer experience.
Rosetta says that engaged and satisfied customers buy 50% more frequently, spend 200% more each year, and are five times more likely to display brand loyalty.
Customers are your best resource for growing your brand awareness in a positive way – because their recommendations shared with friends and family are more reliable than your marketing and advertising channels.